Agency profile

ATMLA — Adult Talent Managers Los Angeles

Note: Before Your Scene is the editorial arm of My First Scene, our DFW production studio. We write about the industry — including us.

If ATMLA has offered you representation, read this before you sign. ATMLA was founded in 2006 by performer Shy Love and acquired by industry veteran Mark Schechter in 2012. It’s among the larger LA-area adult talent agencies. Public legal record is light — no major federal action or state enforcement specific to ATMLA — though performer reviews on consumer-complaint sites are mixed.

Last reviewed: April 28, 2026

At a glance

Type: Agency
Based in: Los Angeles, CA
Founded: 2006 (by performer Shy Love); acquired by Mark Schechter in 2012
Parent: Adult Talent Managers, LLC
Known for: Long-running LA adult talent agency. Light public legal record; mixed performer reviews on consumer-complaint sites.
Status: Operating — one of the larger LA-area adult talent agencies

What it is

Adult Talent Managers Los Angeles, commonly referred to as ATMLA, is a long-running LA-based adult talent agency. The agency was founded in 2006 by Sheelagh Blumberg (professionally Shy Love), an active performer at the time of founding. In 2012, Shy Love sold the agency to industry veteran Mark Schechter, who continues as the operating principal.

ATMLA is among the larger LA-area adult talent agencies by roster size and booking volume. The agency operates traditional talent representation: model agreements, commission on bookings, agency negotiations with major studios.

How it operates

Standard agency-industry model: representation agreement, commission on bookings, agency handles studio negotiations. ATMLA has booking relationships with the full range of US adult studios — Aylo brands, Vixen Media Group, Evil Angel, Kink, Wicked, and others.

Compared to the boutique-roster model of Spiegler Girls, ATMLA operates at higher volume with a larger roster. The trade-off: more potential bookings, less individualized attention per performer.

Publicly documented issues

2012 · Founder Shy Love sold ATMLA to Mark Schechter. Ownership change is relevant for any contract signed under the prior entity; current contracts are with the post-2012 entity. Wikidata
Ongoing · Consumer-complaint site reviews of ATMLA on ComplaintsBoard average 1.0 stars over a small number of reviews, with complaints centering on representation quality and communication. These are unverified consumer reviews rather than litigation. ComplaintsBoard (unverified consumer reviews)
Public record · ATMLA appears in the APAG (Adult Performance Artists Guild) directory of licensed adult talent agents. No major state enforcement action, federal case, or significant lawsuit specific to ATMLA appears in public searches. Adult Performance Artists Guild

Rate structure

Specific commission rates for ATMLA are not publicly disclosed. Standard adult-industry agency commission is 10–20%. The relationship between agent and performer can be exclusive or non-exclusive depending on the individual agreement.

Payment from productions to performers typically flows direct same-day at wrap from major studios. Agency commissions are usually drawn at that point.

Contract patterns

The structural considerations for any agency agreement apply to ATMLA: scope (exclusive vs non-exclusive), duration, termination, commission, fee-for-infraction provisions if any. Specific ATMLA contract terms are not publicly disclosed and are individually negotiated.

Before signing, verify

Current California talent-agency license status — verify directly with California DLSE
Commission percentage in writing
Exclusivity scope, duration, termination notice, and any fee-for-infraction provisions
Pay-flow: whether pay reaches you directly from productions or routes through ATMLA
What happens to bookings if you leave the agency
Independent references from current or former ATMLA performers

How we do it differently

ATMLA is a high-volume LA agency with a long operating history. Its public legal record is clean, but volume agencies trade individualized attention for booking pace. My First Scene is the direct-booking alternative without a representation commitment.

No commission, no agency representation. Full rate to you.
No exclusivity, no roster competition. Direct attention from the producer.
Single producer, single contract.
Same-day pay direct to you.
No multi-year representation lock-in.

Apply with us

Disclosure

Before Your Scene is the editorial arm of My First Scene, our DFW production studio. We write about the industry — including us — so performers know what to expect before they shoot with anyone.

Sources

Adult Talent Managers LA — Wikidata · Wikidata
ATMLA Performer Reviews — ComplaintsBoard · ComplaintsBoard
Licensed Adult Talent Agents — APAG directory · Adult Performance Artists Guild
Adult Talent Managers — Business Profile · ZoomInfo